New Leaf Wellness Co.

A holistic identity with the ability to transform our beliefs around women's health.

Cream business card with debossed mantra and gold foil logo mark.


Leah Osborne is on a mission to help women understand their bodies, use food as medicine, and heal PCOS naturally. She founded New Leaf Wellness Co. to provide the resources and support that she so longingly desired as a woman who found the current medical system lacking.

Leah's holistic approach to wellness inspired the roots for this brand. Colors, patterns, typography, and iconography represent the organic and sacred essence of our true nature. "All of the flowers of tomorrow are in the seeds of today." - Native American Proverb


— Naming
— Logo System
— Typography, Color
— Messaging
— Collateral and Social Media
— Merchandise

Website header with lilac logotype over image of Leah Osborne.
4 polaroid prints on green background.
Logotype and logo marks.Stamp graphics with mantra and color palette."Out with the old in with the new" mantra.Photo of Leah Osborne in "soul searching" tank top on gradient background.Typography and icons.I am fruitful affirmation.
3 social posts.

View Next Project

Black Go Gibbous logo on teal background.