Implementing a thoughtfully precise visual system for a supply chain management consulting firm with an emphasis on quality.

Green hoodie on white background


Pensefox is a supply chain and operations consulting firm, where quality is at the core of everything they do. Assisting those who are experiencing an overall lack of organization takes a keen eye for detail and a calm confidence. A fox must always think outside of the box, implementing seamless solutions from all angles.

A no-fuss fox, a clean crest, and a sophisticated color palette are cornerstones of this visual display of refined reductionism.


— Logo System
— Typography, Color
— Messaging
— Website Design
— Merchandise

Pensefox logo mark overlayed by the golden ratio.


Other than the color orange, what makes a fox, a fox? This was the challenge that presented itself as we explored the other tell-tale characteristics of a fox such as a white-tipped tail, a short snout, and perky ears.

Leaning into the perfect proportions found in nature, the Golden Ratio served as the perfect guide for the fox structure.

White Pensefox crest on beige background.


A “fox in the box” is an English football term referring to an especially cunning and decisive play-maker in the goal-scoring region. This notion inspired the composition of a “thinking” fox inside of a very clearly defined box.

Logo crest on back of hoodie through glass.
Model wearing a hoodie while on his phone.
Pensefox business cards, letterhead, and envelopes.
Pensefox landing page.
White Pensefox initial on beige background.
White Pensefox initial on green background.
White Pensefox initial on blue background.
White Pensefox initial on gray background.

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New Leaf Wellness Co. mantra.