Pensefox
Implementing a thoughtfully precise visual system for a supply chain management consulting firm with an emphasis on quality.
Objective
Pensefox is a supply chain and operations consulting firm, where quality is at the core of everything they do. Assisting those who are experiencing an overall lack of organization takes a keen eye for detail and a calm confidence. A fox must always think outside of the box, implementing seamless solutions from all angles.
A no-fuss fox, a clean crest, and a sophisticated color palette are cornerstones of this visual display of refined reductionism.
Scope
— Logo System
— Typography, Color
— Messaging
— Website Design
— Merchandise
Logo
Other than the color orange, what makes a fox, a fox? This was the challenge that presented itself as we explored the other tell-tale characteristics of a fox such as a white-tipped tail, a short snout, and perky ears.
Leaning into the perfect proportions found in nature, the Golden Ratio served as the perfect guide for the fox structure.
Crest
A “fox in the box” is an English football term referring to an especially cunning and decisive play-maker in the goal-scoring region. This notion inspired the composition of a “thinking” fox inside of a very clearly defined box.
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